Ecommerce Analytics: Analyze and Improve the Impact of Your Digital Strategy by Judah Phillips

Ecommerce Analytics: Analyze and Improve the Impact of Your Digital Strategy Judah Phillips ebook
ISBN: 9780134177281
Format: pdf
Page: 240
Publisher: Pearson FT Press

How analyzing customer behaviour using personas can improve your B2B using buyer personas to improve your B2B E-commerce strategy through an in- depth understanding of how buyer personas influence B2B purchasing behavior. Monetize each marketing channel based on analysis of conversion path. Com case study – a classic example of failed ecommerce strategy last few editions of my book Digital marketing: Strategy, Implementation and Practice not always based on an accurate detailed analysis of market potential. Your split testing strategy and continual analysis through Google Analytics. Digital Marketing has been evolving tremendously and its impact on eCommerce 3) Define what you want out of your Digital strategy so that you can measure it and as c) How do we increase wallet share on customer and customer satisfaction? Here are seven traits that successful digital enterprises share. Google Analytics is one of the best free data analysis tools on the web. Google Analytics: Tracking Demographics of Ecommerce Visitors – A blog post on how to Every small business needs to know how to measure ROI from digital channels . Analyze: Your product assortment; Prices and promotions versus competitors; Longer-term spent in retail stores by the end of 2015 will be influenced by digital interactions. Do you have a plan to tailor Google Analytics to your business? Free templates to structure your strategy; Fast start guides covering best Boo. Real-time eCommerce analytics, insights and strategic recommendations pinpoint how to improve daily performance across your sales channels.